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When companies want to train new members of their sales staff or when they want to improve the performance of their sales staff, they will often hire sales training experts and sales training consultants. Sales training experts often work for sales training firms or sales training consulting firms. Sales training specialists specialize in teaching salesmen and saleswomen selling techniques that work. Many sales training companies put on sales training seminars while others specialize in working one-on-one with members of a company's sales staff. Some sales training firms specialize in training particular kinds of salespeople, such as a sales training firm that specializes in training car salesmen or a sales training company that specialize in training advertising sales staffs.

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